You’re canny you are. 

There isn’t a catch - our goal is to end unfair business practices, so we’re upfront about how we make our money. 

There’s actually two answers to this one ✌

Business Model

Our model is based on our Cleo Plus subscription service. That $5.99 a month goes into helping us fulfil our goal of building the world’s financial assistant. 

“But banks don’t charge me money to use them!” I hear you cry. No, they don’t. Instead they make money by charging extortionate overdraft fees and heckin' high interest rates. They make your money by you not having enough. 

Venture Capitalist Funding

Secondly - we’re a startup so we raise money from very rich people called venture capitalists who invest in new businesses with big ideas and big things in their future.

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